Blog | Technical Marketing, AEO & GTM Insights

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News

What a technical marketing partner actually does.

A plain-English definition of technical marketing, the three ways to work with us, and where we do our best work.

July 16, 2026 · 6 min read

News

Who we are, and why we started The Wayward Co.

Two Kiwis, one long-running frustration, and a partner built to make martech actually pay you back.

July 8, 2026 · 6 min read

News

Ok ok, it’s actually happening!

November 3, 2025 · 2 min read

AEO & Search

You rank #1 on Google, and you're invisible to AI.

Rankings aren't citations. Here's why AI ignores your page one, and how to fix it.

July 17, 2026 · 6 min read

AEO & Search

Getting cited by ChatGPT: the new frontier of being found

Citations are the new rankings. Here's the repeatable playbook to get quoted by ChatGPT, minus the hype.

July 9, 2026 · 6 min read

GTM Engineering

The real cost of a leaky lead handoff

The handoff is where revenue silently leaks, and the biggest leak isn't speed.

July 20, 2026 · 6 min read

GTM Engineering

GTM engineering, and why it isn't just RevOps in a new hat.

GTM engineering builds the revenue systems; RevOps runs the process. Here's the honest difference.

July 10, 2026 · 6 min read

Marketing AI

Automations vs agents: what's the actual difference?

Automation follows rules; agents make decisions. Knowing which you need saves money and mess.

July 21, 2026 · 6 min read

Marketing AI

Where AI earns its place, and where it doesn't.

AI is a force-multiplier in some slots and a liability in others. Here's the honest map.

July 13, 2026 · 6 min read

CRM & Automation

When set-and-forget becomes set-and-regret.

Automations rot quietly. The horror stories, and the guardrails that keep set-and-forget from becoming set-and-regret.

July 23, 2026 · 7 min read

CRM & Automation

Why most CRM rebuilds fail in the first 90 days.

Most CRM rebuilds fail for one non-technical reason: nobody uses them. Here's the fix.

July 15, 2026 · 7 min read

Analytics & Data

Attribution is broken by design, here's how to work with it.

Perfect attribution is a myth. Use it as a compass, not a courtroom, and report influence, honestly.

July 22, 2026 · 6 min read

Analytics & Data

Why nobody trusts your dashboard.

The dashboard nobody uses isn't a charting problem. It's a trust-and-definitions problem. Here's the fix.

July 14, 2026 · 6 min read

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AEO & Search

Getting found across search engines and the AI answers replacing them.

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GTM Engineering

The plumbing: enrichment, routing and go-to-market automation.

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Marketing AI

Practical AI for marketers – content, ops and everything between.

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CRM & Automation

Lifecycle, segmentation and CRM automations that scale.

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Analytics & Data

Tracking, attribution and making the data trustworthy.

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Field notes from the messy middle of marketing tech.

Who we are, and why we started The Wayward Co.

You rank #1 on Google, and you're invisible to AI.

The real cost of a leaky lead handoff

Automations vs agents: what's the actual difference?

When set-and-forget becomes set-and-regret.

Attribution is broken by design, here's how to work with it.

What a technical marketing partner actually does.

Who we are, and why we started The Wayward Co.

Ok ok, it’s actually happening!

You rank #1 on Google, and you're invisible to AI.

Getting cited by ChatGPT: the new frontier of being found

The real cost of a leaky lead handoff

GTM engineering, and why it isn't just RevOps in a new hat.

Automations vs agents: what's the actual difference?

Where AI earns its place, and where it doesn't.

When set-and-forget becomes set-and-regret.

Why most CRM rebuilds fail in the first 90 days.

Attribution is broken by design, here's how to work with it.

Why nobody trusts your dashboard.

Six feeds, one obsession.

News

AEO & Search

GTM Engineering

Marketing AI

CRM & Automation

Analytics & Data

Every great marketing team needs a secret weapon. We’re yours. Let’s Chat.

Field notes from the messy middle of marketing tech.

Who we are, and why we started The Wayward Co.

You rank #1 on Google, and you're invisible to AI.

The real cost of a leaky lead handoff

Automations vs agents: what's the actual difference?

When set-and-forget becomes set-and-regret.

Attribution is broken by design, here's how to work with it.

What a technical marketing partner actually does.

Who we are, and why we started The Wayward Co.

Ok ok, it’s actually happening!

You rank #1 on Google, and you're invisible to AI.

Getting cited by ChatGPT: the new frontier of being found

The real cost of a leaky lead handoff

GTM engineering, and why it isn't just RevOps in a new hat.

Automations vs agents: what's the actual difference?

Where AI earns its place, and where it doesn't.

When set-and-forget becomes set-and-regret.

Why most CRM rebuilds fail in the first 90 days.

Attribution is broken by design, here's how to work with it.

Why nobody trusts your dashboard.

Six feeds, one obsession.

News

AEO & Search

GTM Engineering

Marketing AI

CRM & Automation

Analytics & Data

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