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Paid Social, Paid Digital & Growth

Paid Social, Paid Digital & Growth specialists.

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Paid media without proper tracking is just spend. We build the campaigns and the attribution behind them, so every pound has a reason to keep going or stop.

Q4
66% Booked
Q1
25% Booked

What it is

Sound familiar?

If two or three of these ring true, Paid Social, Paid Digital & Growth is usually where we start.

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Spend is going up but results aren't following.

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You can't tell which creative or channel is actually working.

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Campaigns launch, run flat, and nobody iterates on them.

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Budget decisions are based on gut feel, not data.

What do we do

The building blocks.

01
Channel strategy

Where to spend, and where to stop.

02
Campaign builds

Set up, targeted, and structured to be measurable from day one.

03
Creative testing systems

Structured experiments, not one-off guesses.

04
Budget & bid management

Spend moved to what's working, pulled from what isn't.

05
Landing page alignment

Ads pointing at pages built to convert that traffic specifically.

06
Reporting & optimisation

Clear read on what's earning its spend.

Schedule an intro call
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How We Actually Work

From audit to autopilot.

Step 1
Audit

Review current spend, channels, and performance.

Step 2
Design

Blueprint the channel mix and testing plan.

Step 3
Build

Campaigns launched and tracked from day one.

Step 4
Handover

Reporting and playbook so your team can keep iterating.

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

Common questions...

Do you manage the ad accounts directly?
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Yes, we can run them directly or work alongside your existing media buyer.

What's the minimum spend to make this worthwhile?
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Generally from around £3-5k a month in ad spend, below that the testing budget gets too thin to learn anything useful.

How soon do you start testing?
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Usually within the first two weeks, once tracking and landing pages are in place.

Is this ongoing management or a one-off setup?
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Ongoing. Paid media needs constant iteration to keep working.