press

Step 3 · Run

Fractional Growth Team

from £5,500

A senior team embedded month to month, building and running the content, campaigns and automation you cannot staff in-house. No twelve-week hiring search, no lock-in.

Q4
66% Booked
Q1
25% Booked

What it is

What do you get with our Fractional Growth Team?

A senior team that shows up every week: strategy, engineering and analytics, working inside your tools and your Slack. No statement of work for every task, no agency queue, no account-manager layer.

It is the in-house growth team you can't yet hire, for less than the cost of one senior salary. Everything is documented as we go, so you can take it in-house whenever you want.

Who it's for

info_i

Scale-ups with big plans and a small in-house team

info_i

Marketing leads who need senior execution, not another advisor

info_i

Founders tired of managing a rotating cast of freelancers

info_i

Teams who want the technical half built, not just briefed

What's included

Discover everything you'll get from The Wayward Co.

01
Dedicated squad

Strategy, engineering and analytics working as one embedded team.

02
Monthly planning

We set priorities together, then own the roadmap to delivery.

03
Hands-on build

Campaigns, automations, pages and integrations shipped every week.

04
Shared Slack

Direct line to the people doing the work, no account-manager layer.

05
Plain-English reporting

Monthly readouts on what moved, what didn't, and what's next.

06
Full documentation

Everything handed over so your team can own it whenever you like.

How Fractional Growth Team works

Know the whole process before you buy.

Step 1
Plan & prioritise

Review last month, set the goal, agree what ships and in what order.

Step 2
Build

Heads-down execution across campaigns, automations and pages.

Step 3
Ship & test

Push live, wire tracking, watch the first numbers land and fix before it breaks.

Step 4
Report & iterate

Plain-English readout, learnings, and next month's shortlist so you can prioritise.

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
open_in_new

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
open_in_new

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
open_in_new
Fractional Growth Team FAQs

Good to know...

Is there a minimum commitment?
remove
add

We ask for a two-month runway so we can actually get momentum, then it's rolling month-to-month. Cancel any time with 30 days' notice.

Can we pause for a quiet month?
remove
add

Yes, one month's pause is fine with a bit of notice, just flag it in the previous month's planning session so we can wind down cleanly and pick back up.

Who exactly is on our squad?
remove
add

The same three people every month, a strategy lead, an engineer, and an analyst, not a rotating pool of freelancers.

How is this different from an agency?
remove
add

No account managers, and no retainer padded with hours nobody asked for. You work directly with the people doing the work, and everything is documented so you are never locked in by knowledge only we have.