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Automated Content

Automated Content specialists.

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Most content dies in a Google Doc waiting for someone to have time. We build the system that turns ideas into published content on a repeatable cycle, and run it so nobody on your team has to.

Q4
66% Booked
Q1
25% Booked

What it is

Sound familiar?

If two or three of these ring true, Automated Content is usually where we start.

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Content ideas pile up but nothing gets published.

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Every piece needs three approvals and a miracle.

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You've got one person doing the job of five.

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No one's tracking what content actually drives pipeline.

What do we do

The building blocks.

01
Content pipeline design

A clear path from brief to published, with no step depending on memory.

02
AI-assisted drafting

Faster first drafts without losing your voice.

03
Editorial workflow & approvals

Review steps that don't stall in someone's inbox.

04
Distribution automation

Published once, pushed everywhere it needs to go.

05
Repurposing systems

One piece of content, turned into five formats automatically.

06
Performance feedback loop

What's working feeds back into what gets made next.

Schedule an intro call
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Tools we use

The tech behind it

Our Reviews

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

Common questions...

Do you write in our voice or a generic one?
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Yours. We start by documenting how you actually talk.

How much content can you realistically produce?
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It depends on scope, but most clients see 15-20+ pieces a month once the pipeline is running.

Do we own everything you build?
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Yes, fully documented and handed over.

Is this ongoing or a one-off build?
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We build the pipeline once, then most clients keep us on to run and refine it.

How do we buy this?
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Three ways. A Growth Audit if you are not sure what to fix first, a Build Sprint if you know what needs building, or a Fractional Growth Team to build and run it month to month.