The Short Version
Why we reach for it.
Contentful and Sanity solve the same core problem differently, structured content served via API to wherever it's needed. We reach for Contentful specifically when a client's existing stack, integrations, governance needs, or team familiarity already point that way.
BEst fit when you're...
Larger content operations with multiple teams and markets
Teams with an existing Contentful setup or team familiarity
Enterprise projects needing Contentful's specific integration ecosystem
Projects with strict content governance and permissioning needs
Structured content modelling
Content served via API into whatever frontend actually needs it.
Headless delivery
Content served via API into whatever frontend actually needs it.
Roles & permissions
Granular control over who can edit, review and publish across bigger teams.
Enterprise integrations
Enterprise integrations
Multi-market localisation
One content model serving multiple languages and regions without duplicating everything.
Governance & workflows
Approval flows and audit trails so content at scale stays controlled, not chaotic.
Similar Tools We Know
Other options to consider
Our Reviews
How is this different from Sanity?
Both are strong headless CMSs. We pick based on the project's existing stack, governance needs and team preferences, Contentful tends to suit larger, more governed operations.
Is Contentful worth it for a smaller site?
Often not. For a single, straightforward site the licensing and structure can be more than you need. It earns its place at scale or where governance matters.
Can you work with our existing Contentful space?
Yes, we'd rather assess and tidy what's there than rebuild it. Most Contentful problems are a messy content model, not the platform.
Will Contentful lock our content in?
No, everything is accessible via API and exportable, so content stays portable if you ever move platforms.
