Privacy Policy

Introduction

This Privacy Policy for The Wayward Co. (“we”, “us”, or “our”) explains how and why we collect, store, use, and share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at thewaywardco.com or any site that links to this Privacy Policy
• Use The Wayward Co. Services
• Engage with us in other related ways, including sales, marketing, or events

The Wayward Co. is a collective of independent contractors operating under a shared brand name. We provide consulting and implementation services across marketing, growth, technology, automation, and business operations. Our work includes advising clients, developing and managing digital systems, and delivering tailored solutions that help businesses grow and operate more efficiently. We are not a registered agency or employer; all services are provided independently under contract.

If you have any questions or concerns about this notice or how we handle your personal data, please contact us at info@thewaywardco.com.

Summary of Key Points

• ‍What personal information do we collect? We collect information you provide to us (e.g., names, email addresses, phone numbers) and some technical data automatically when you visit our site.
• ‍Do we process sensitive information? No, we do not process any sensitive personal data.
• ‍Do we collect information from third parties? We may receive limited data from public databases, partners, or social platforms to improve our marketing or communications.
• ‍How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, maintain security, and comply with legal obligations.
• ‍Do we share your information? We only share data when necessary to deliver our Services or as required by law.
• ‍How do we keep your information safe? We use technical and organizational measures to protect your data, though no system is completely secure.‍
• Your rights: Depending on your location, you may have rights to access, correct, or delete your personal data.

For full details, please read the sections below.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily give us when you:

• Request information about our Services
• Sign up for updates or contact us directly
• Engage in business activities with us

This may include:

• Names
• Email addresses
• Phone numbers
• Job titles
• Contact preferences
• Billing details

Sensitive Information

We do not collect or process sensitive personal data (e.g., racial or ethnic origin, political opinions, or health information).

Automatically Collected Information

When you visit our website, we automatically collect technical data such as:

• IP address and browser details
• Device type and operating system
• Date/time of access
• Referring URLs and general location data

We may also use cookies and similar technologies to improve our site performance and analytics.

Information from Other Sources

We may receive information from public databases, marketing partners, or social media platforms. This may include:

• Business contact details
• Job information
• Social media profiles
• This helps us improve our communications and keep our records up to date.

How We Use Your Information

We use your personal information to:

• Deliver and maintain our Services
• Respond to inquiries and provide support
• Improve our website, offerings, and communications
• Send administrative information (e.g., updates, notices)
• Comply with legal or contractual obligations
• Protect against fraud, misuse, or security risks

We process your data only when necessary and in line with applicable data protection laws.

Legal Bases for Processing

We process your personal data when:

• It is necessary to perform a contract with you
• You have given consent
• It is required for our legitimate business interests (such as improving our Services)
• We must comply with a legal obligation

Sharing Your Information

We may share your data with:

• Service providers and contractors assisting in business operations
• Legal authorities, if required by law
• Tools or platforms we use to operate our business (e.g., analytics, CRM, email software)
  

We do not sell or rent personal information.

Cookies and Tracking Technologies

We use cookies and similar tools to:

• Analyse how visitors use our site
• Improve site performance
• Customise your experience
  

You can manage or disable cookies through your browser settings.

International Transfers

We may transfer data outside your country if required to deliver our Services. Where we do, we ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

Data Retention

We retain personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Policy
• Comply with legal, accounting, or reporting obligations
  

When no longer needed, data is securely deleted or anonymized.

Data Security

We use reasonable technical and organizational safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection from unauthorized access or cyberattacks.

Children’s Privacy

We do not knowingly collect or market to individuals under the age of 18. If we learn we have collected information from a minor, we will delete it promptly.

Your Privacy Rights

Depending on your location, you may have the right to:

• Request access to your personal information
• Request correction or deletion
• Object to processing
• Withdraw consent
  

To exercise these rights, contact us at info@thewaywardco.com.

Do-Not-Track Signals

We do not currently respond to browser-based “Do Not Track” signals.

Regional Privacy Rights

If you are located in the UK, EU, or other jurisdictions with privacy laws, you have additional rights under applicable regulations such as the UK GDPR or EU GDPR.

Policy Updates

We may update this Privacy Policy periodically. The updated version will be indicated by a new “Last Updated” date and will be effective once posted.