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Clay

Clay specialists.

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We use Clay to enrich lead data from dozens of sources at once, feeding clean, personalised data straight into your outreach and CRM.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

Clay's enrichment waterfalls pull from more data sources than any single tool alone, Apollo, LinkedIn, company sites, and more, then hand off clean, personalised data to your outreach tools automatically.

BEst fit when you're...

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Manually enriching leads one at a time before outreach

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Wanting genuinely personalised outreach at real volume

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Sitting on messy, incomplete contact data

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Ready for an enrichment layer that feeds everything else automatically

What do we do

Clay done properly.

01
Enrichment waterfall design

AI-driven research tasks run across a whole list in minutes.

02
Claygent research automation

AI-driven research tasks run across a whole list in minutes.

03
CRM sync

Enriched data flowing directly into HubSpot, Attio, or Salesforce.

04
Outreach integration

Outreach integration

05
List building

ICP-targeted lists built and enriched from scratch.

06
Data hygiene

Deduplication and validation so nothing bad makes it into outreach.

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Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

Clay questions...

Do you build custom enrichment workflows or use templates?
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Custom, built around your specific ICP and data needs.

Is this a one-off build or ongoing?
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Usually a build phase, then ongoing refinement as your outreach evolves.

Can this feed directly into our outreach tools?
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Yes, that's one of its core strengths.

How is this different from Apollo?
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Apollo is a data source, Clay is the enrichment and orchestration layer that can pull from Apollo and many other sources at once.