The Short Version
Why we reach for it.
Clay's enrichment waterfalls pull from more data sources than any single tool alone, Apollo, LinkedIn, company sites, and more, then hand off clean, personalised data to your outreach tools automatically.
BEst fit when you're...
Manually enriching leads one at a time before outreach
Wanting genuinely personalised outreach at real volume
Sitting on messy, incomplete contact data
Ready for an enrichment layer that feeds everything else automatically
Enrichment waterfall design
AI-driven research tasks run across a whole list in minutes.
Claygent research automation
AI-driven research tasks run across a whole list in minutes.
CRM sync
Enriched data flowing directly into HubSpot, Attio, or Salesforce.
Outreach integration
Outreach integration
List building
ICP-targeted lists built and enriched from scratch.
Data hygiene
Deduplication and validation so nothing bad makes it into outreach.
Similar Tools We Know
Other options to consider
Start building today
Whether you need a team bolted onto yours, a quick problem solved fast, or just the right person to talk to - we can help. Get in touch today.
Our Reviews
Do you build custom enrichment workflows or use templates?
Custom, built around your specific ICP and data needs.
Is this a one-off build or ongoing?
Usually a build phase, then ongoing refinement as your outreach evolves.
Can this feed directly into our outreach tools?
Yes, that's one of its core strengths.
How is this different from Apollo?
Apollo is a data source, Clay is the enrichment and orchestration layer that can pull from Apollo and many other sources at once.



