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ActiveCampaign

ActiveCampaign specialists.

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When a business needs more than email, real CRM and pipeline logic layered into automation, we reach for ActiveCampaign over a simpler broadcast tool.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

ActiveCampaign's workflow builder is more expressive than a lot of mid-market tools, and its built-in CRM matters when a business isn't purely ecommerce, service, B2B, or course-based businesses in particular.

BEst fit when you're...

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Running a business that's more than pure ecommerce

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Wanting CRM and email automation in one platform

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Needing complex, branching automation logic

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Ready for something more expressive than a simple broadcast tool

What do we do

ActiveCampaign done properly.

01
Automation design

Built-in deal tracking alongside the automation layer.

02
CRM & pipeline setup

Built-in deal tracking alongside the automation layer.

03
Lead scoring

Prioritising the contacts actually worth a sales follow-up.

04
Site tracking integration

Site tracking integration

05
Segmentation

Audiences built on genuine engagement and lifecycle data.

06
Reporting

Clear visibility into what's actually converting.

Schedule an intro call
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Similar Tools We Know

Other options to consider

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

ActiveCampaign questions...

How does this compare to Klaviyo?
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Klaviyo is stronger for pure ecommerce, ActiveCampaign suits mixed B2B/service/course businesses better.

Do you migrate us from Mailchimp?
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Yes, that's a common migration path.

Is this a one-off setup or ongoing?
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A build phase, then ongoing refinement.

Does this replace a separate CRM?
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For many businesses, yes, its built-in CRM is genuinely capable.