The Short Version
Why we reach for it.
Klaviyo's data model is built around commerce events, purchases, browsing, cart abandonment, which makes genuinely behaviour-triggered flows far easier to build than in a general-purpose email tool.
BEst fit when you're...
Running an ecommerce business and using email as an afterthought
Sending generic newsletters instead of behaviour-triggered flows
Wanting clear revenue attribution from email and SMS
Ready to build a real lifecycle programme, not just a broadcast list
Flow design
Behavioural segments built on real purchase and browsing data.
Segmentation
Behavioural segments built on real purchase and browsing data.
SMS integration
Combined email and SMS sequences where it makes sense.
Revenue attribution
Revenue attribution
Platform integration
Wired directly to Shopify, WooCommerce, or your ecommerce platform.
List hygiene
Clean data so segmentation and deliverability both hold up.
Start building today
Whether you need a team bolted onto yours, a quick problem solved fast, or just the right person to talk to - we can help. Get in touch today.
Our Reviews
Do you migrate us from Mailchimp or ActiveCampaign?
Yes, migration is a common engagement.
Is this only for ecommerce brands?
It's strongest for ecommerce specifically, given its commerce-native data model.
Is this a one-off setup or ongoing?
A build phase, then ongoing optimisation as flows mature.
How is revenue attributed?
Directly tied to email/SMS-driven purchases inside Klaviyo's own reporting.


