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Mailchimp

Mailchimp specialists.

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When the need is genuinely simple, a clean newsletter and light automation, we reach for Mailchimp over a more complex platform that's overkill.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

Not every business needs ActiveCampaign or Klaviyo's depth. Mailchimp is the easiest entry point for teams that need clean newsletters and basic automation without unnecessary complexity.

BEst fit when you're...

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Needing a clean newsletter setup without unnecessary complexity

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A smaller team without a dedicated lifecycle marketer

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Wanting the easiest possible entry point into email marketing

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Ready to build a simple, solid foundation before scaling up

What do we do

Mailchimp done properly.

01
Newsletter setup

Welcome sequences and simple triggered sends.

02
Basic automation

Welcome sequences and simple triggered sends.

03
List segmentation

Simple, effective segmentation without overcomplicating it.

04
Form & signup setup

Form & signup setup

05
Reporting

Clear, straightforward campaign performance data.

06
Upgrade pathway planning

Knowing when it's time to move to a deeper platform.

Schedule an intro call
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Similar Tools We Know

Other options to consider

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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Good to know

Mailchimp questions...

Is this a good long-term platform or just a starting point?
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It depends on your needs, we'll advise honestly if you're likely to outgrow it.

Can you migrate us to Klaviyo or ActiveCampaign later?
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Yes, we'll flag when that upgrade makes sense.

Is this a one-off setup or ongoing?
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A one-off setup, with light ongoing support.

Do you build the automation for us?
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Yes, basic welcome and nurture sequences are part of the setup.