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We build,  automate and fix your marketing – from first 'what if' to launch, and beyond.

Q4
66% Booked
Q1
25% Booked
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Whether you’ve got a vision on a napkin, or a team buried in broken tools - we step in to sort the chaos and build the systems you wish you already had.

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Text on a digital note asking if it is possible to build a system that writes blogs, ranks for keywords, and appears in ChatGPT results automatically.Text asking what if a website updated itself based on who is visiting, showing different views for investors and customers, with a blue Send button below.Text asking if emails, follow-ups, and retargeting ads can automatically happen when a lead downloads something, with buttons labeled Ask AI and AI Meeting Notes below.
Text asking if a campaign can be launched by typing one idea that builds landing page, tracking, and email flow, with icons for adding attachments, formatting, emoji, mentioning, and sending below.Text saying I want our marketing to notice when someone’s losing interest and do something smart to pull them back, with icons for editing, emoji, a symbol, adding, and sending below.

whatever youR IDea Is, we Can build you a marketing system that brings it to life
(and just keeps on running once we're done).

intense work. No noise. One quarter. Full focus.

We only take a few clients each quarter so we can dig deep to build smart, finish fast, and hand over clean.

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get sh*t done
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1. Discover

Get focused on your ideas, your roadblocks, what tools, systems & automations you actually need (or need fixing).
Now Booking Q4
Now Booking Q4
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2. Build

Build the strategy, build the systems, build only what works. Tools, content, integrations and more.
Now Booking Q4
Now Booking Q4
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3.  Automate

Tie it all together with workflows so it runs while you think about the next thing. No more one and done campaigns.
Now Booking Q4
Now Booking Q4
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4.  Launch & hand-over

We deliver with full training, videos, and docs. You’re in the driver’s seat. No hidden contracts, no ongoing dependency.
Now Booking Q4
Now Booking Q4
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We want you to come back when you’ve got the next  big idea, not because you’re stuck.

 WEBSITES ✦ CRMS ✦ AI  ✦ AUTOMATION ✦ SEO, AEO & LLM ✦ GTM ✦ ADS ✦ CONTENT ✦ DESIGN ✦

 WEBSITES ✦ CRMS ✦ AI  ✦ AUTOMATION ✦ SEO, AEO & LLM ✦ GTM ✦ ADS ✦ CONTENT ✦ DESIGN ✦

A Quick Intro.
Let's Chat.

Here’s Jimmy (co-founder of The Wayward Co.) telling you what we do, how we keep it simple, and how you’ll end up in control.

Book a call
Book a call
No agency fluff, no big team of people you’ll never meet. Just two experienced marketing & systems experts (and a few specialists) who’ve been in the trenches.

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Jimmy

Growth strategist, marketing technologist and certified “let’s make it happen” guy.

Sarah

Operations, systems and structure; the calm in your marketing storm.

Specialists

Experts from our network who we shoulder tap based on your project.

Together: more done, less noise.

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Here’s what happens when Great ideas meet Bona Fide execution.
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Building
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Automating
Automating
Fixing
Fixing
A CRM Overhaul + Sales Automation
London, UK
A Scalable Website & SEO Authority
Auckland, NZ
An E-Comm Website + SEO & Email Auto.
Edinburgh, UK
New AI System: SEO, AEO & LLM rankings
London, UK
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Wondering if wayward is a fit for you?

If you can answer ‘Yes’ to any of the below then yeah, we should talk

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You’ve got ideas but no one to build them...

Let's Talk
Let's Talk

Strategy feels stalled. Execution feels messy...

Let's Talk
Let's Talk

Your tools are pieced together With Duct tape and a prayer...

Let's Talk
Let's Talk

You’re sick of 'agency speak' and false promises...

Let's Talk
Let's Talk

You want your marketing to run without you chasing it...

Let's Talk
Let's Talk

You’d rather own your systems than rent them...

Let's Talk
Let's Talk
Our quarters fill fast. chat to us about what we can make happen and when.

We plan ahead, we work hard, we hand it over.

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to build
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1. Book a free discovery call.
2. We dig into your Needs, goals & Opps.
3. You lock in a slot for the Q.
4. We build It, automate It & hand-over.
5. It’s all yours. We’re ready if you need.

Step 1: Book a free discovery call with us, indicated by a yellow checkmark in a circle.Text stating step 2: 'We’ll dig into your idea, needs, goals & opps' with a yellow checkmark icon on the left.Text reading '3. You’ll lock in a slot for this quarter (or next)' with a yellow checkmark icon on a white rounded rectangle background.
Step 4 text stating: We’ll build it, automate it, train you, and hand it over with a yellow checkmark icon.Text stating '5. It’s all yours. But, we’re ready if you need us again' with a yellow checkmark icon to the left.
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“We had a product and vision – Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”
James Varga
Co-founder & CEO
“true powerhouse marketers—able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”
Liam Thomson
Senior Marketing Manager
"I’m absolutely amazed by the new Motif site, it frames the last six years of the charity so well, while also fizzing with excitement for the future."
Ben Fagan
Creative Director
“Jimmy combines creative flair with analytical precision, delivering results across brand, design, web, marketing automation, and strategy. His skill set is rare and impactful.”
Kenny Pattie
Marketing & PR. Specialist
Get your marketing PLans back on track.

Sick of marketing ideas existing only in your notes app, or broken tools always slowing you down? You've come to the right place.

get in
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hello@thewaywardco.com
thewaywardco.com

Got an idea worth building?
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