Wildfire's biggest, and most exciting, challenge was being brand-spanking-new. Without an effective online presence, how's a small ecommerce business meant to operate, let alone compete with the big players? With every communication and campaign built manually, a proper digital framework to support product launches, collaborations, and ongoing brand awareness was crucial, so Wildfire could keep doing what they do best.

We built an immersive, high-performance ecommerce experience focused on Wildfire's real priorities, storytelling and product discovery. SEO and AEO schemas went in for Google and AI visibility, Google Shopping feeds got optimised for discoverability, and a dedicated framework was built for Wildfire's limited-release "adventure" drops, so every new release could be found and bought without a scramble. Automated email flows, templates, and fulfilment tools rounded it out, cutting the admin time that used to eat into product time.

Wildfire now has a strong online presence across search, AI answers, and shopping platforms, with rapidly improving SEO and AI citations and real, growing product discovery. Collaboration opportunities are knocking. Streamlined admin has freed the team to focus on product innovation, and limited releases are converting fast, thanks to the storytelling now built into every drop.