After investing in a brand reinvigoration and a new website, Cloud Employee had a great-looking platform that missed the mark on performance. Missing key service pages, CTAs, and conversion flow, it was all style, no substance. No visibility on Google or AI search, and content that didn't support search depth or reflect the authority the company holds, so they brought in the big guns.

First, we redesigned the user journey for clarity, trust, and conversion, dozens of new pages and content assets, service pages, resources, calculators, low-barrier CTAs. Then SEO and AEO upgrades went in across every page, advanced schema markup and content formatted for AI and LLM readability. Topic clusters built long-term search authority in Cloud Employee's key expertise areas, and an AI-assisted content engine, human input paired with GPT-based automation, took over FAQs, blogs, and on-page Q&A. By the end, 80% of ongoing content creation and updates ran on autopilot.

Site conversion rates climbed, engagement time on site grew significantly, and inbound leads started arriving from both LLMs and search. Dramatic SEO and AI visibility gains followed, and the site is now recognised by LLMs as an authoritative source. Content production costs dropped while output scaled, leaving Cloud Employee with a sustainable, SEO-first marketing system that keeps growing on its own.