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Analytics & Tracking

Analytics & Tracking specialists.

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If you can't tell what's driving pipeline, every budget decision is a guess. We build tracking and attribution that tells you what's actually working, not what a dashboard assumes.

Q4
66% Booked
Q1
25% Booked

What it is

Sound familiar?

If two or three of these ring true, Analytics & Tracking is usually where we start.

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Every channel claims the same conversions.

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Reports take a day to build and nobody trusts the number at the end.

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You can't tell which campaigns are actually driving revenue.

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Tracking broke months ago and nobody's fixed it.

What do we do

The building blocks.

01
Tracking setup & audit

Every key event actually firing and recorded correctly.

02
Attribution modelling

Closed-loop tracking so you know what actually drives pipeline.

03
Dashboard builds

Live reporting your team checks instead of exports nobody opens.

04
Data enrichment

Records enriched the moment they arrive.

05
Cross-platform integration

Ad platforms, CRM, and analytics finally talking to each other.

06
Handover & training

Your team able to read and trust the numbers themselves.

Schedule an intro call
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How We Actually Work

From audit to autopilot.

Step 1
Audit

Map current tracking gaps and data quality issues.

Step 2
Design

Blueprint the attribution model and dashboards you need.

Step 3
Build

Tracking fixed, models built, dashboards shipped.

Step 4
Handover

Documentation and training so your team owns the reporting.

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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Good to know

Common questions...

Will this work with our existing analytics setup?
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Usually, we fix what's broken before replacing anything.

How long until we can trust the numbers?
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Most clients see a clean, trusted dashboard within two weeks of the audit.

Do you set up conversion tracking for ads too?
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Yes, that's usually part of the same build.

Is this a one-off audit or ongoing?
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We start with an audit and fix, then most clients keep us on to maintain and expand tracking as channels change.