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Google Analytics 4

Google Analytics 4 specialists.

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GA4 is free and connected on almost every site, and almost universally set up wrong, we fix the tracking before anything else.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

GA4's event-based model is a genuine shift from the old Universal Analytics setup, and most sites still have it half-configured from a lazy migration. We rebuild the tracking properly before trusting a single number.

BEst fit when you're...

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Not sure if your GA4 setup is actually tracking the right things

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Migrated from Universal Analytics and never fully cleaned it up

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Seeing numbers that don't match other platforms

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Ready to trust your analytics again

What do we do

Google Analytics 4 done properly.

01
Event tracking setup

Purchase and product data configured properly, not left default.

02
E-commerce tracking

Purchase and product data configured properly, not left default.

03
Cross-domain tracking

Making sure the customer journey isn't artificially fragmented.

04
Custom reporting

Custom reporting

05
Consent mode configuration

Privacy-compliant tracking that still gives usable data.

06
Integration setup

Feeding data cleanly into Looker Studio, ad platforms, and your CRM.

Schedule an intro call
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Our Reviews

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

Google Analytics 4 questions...

Is this free?
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Yes, GA4 itself is free, we just make sure it's actually configured correctly.

Can you fix an existing broken setup?
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Yes, this is usually the first thing we audit on any analytics engagement.

Is this a one-off setup or ongoing?
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A one-off setup, with monitoring usually bundled into broader analytics work.

Do you connect this to our ad platforms?
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Yes, proper conversion tracking across platforms is part of the setup.