The Short Version
Why we reach for it.
GA4 is built around website behaviour, Amplitude is built around product usage specifically, feature adoption, retention cohorts, and behavioural paths through an actual product experience.
BEst fit when you're...
Running a product-led business and needing to understand in-product behaviour
Wanting genuine retention and cohort analysis, not just pageviews
Making product decisions without clear usage data
Ready for analytics built around product, not just marketing
Product event tracking
Understanding who sticks around and why.
Retention & cohort analysis
Understanding who sticks around and why.
Funnel analysis
Where users drop off inside the actual product experience.
Feature adoption tracking
Feature adoption tracking
Behavioural segmentation
Grouping users by what they actually do, not just who they are.
Dashboard builds
Product-focused reporting your team actually checks.
Start building today
Whether you need a team bolted onto yours, a quick problem solved fast, or just the right person to talk to - we can help. Get in touch today.
Our Reviews
How is this different from GA4?
GA4 is website-and-marketing-first, Amplitude is built specifically around in-product usage behaviour.
Is this only for SaaS products?
It's strongest there, but works for any product with a meaningful in-app or in-product user journey.
Is this a one-off setup or ongoing?
A build phase, with ongoing monitoring as your product evolves.
Can this connect to our CRM?
Yes, product usage data can feed into lifecycle and sales workflows.


