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Amplitude

Amplitude specialists.

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When the question is genuine product usage behaviour, not just website traffic, we reach for Amplitude over a website-first analytics tool.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

GA4 is built around website behaviour, Amplitude is built around product usage specifically, feature adoption, retention cohorts, and behavioural paths through an actual product experience.

BEst fit when you're...

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Running a product-led business and needing to understand in-product behaviour

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Wanting genuine retention and cohort analysis, not just pageviews

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Making product decisions without clear usage data

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Ready for analytics built around product, not just marketing

What do we do

Amplitude done properly.

01
Product event tracking

Understanding who sticks around and why.

02
Retention & cohort analysis

Understanding who sticks around and why.

03
Funnel analysis

Where users drop off inside the actual product experience.

04
Feature adoption tracking

Feature adoption tracking

05
Behavioural segmentation

Grouping users by what they actually do, not just who they are.

06
Dashboard builds

Product-focused reporting your team actually checks.

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Our Reviews

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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Good to know

Amplitude questions...

How is this different from GA4?
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GA4 is website-and-marketing-first, Amplitude is built specifically around in-product usage behaviour.

Is this only for SaaS products?
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It's strongest there, but works for any product with a meaningful in-app or in-product user journey.

Is this a one-off setup or ongoing?
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A build phase, with ongoing monitoring as your product evolves.

Can this connect to our CRM?
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Yes, product usage data can feed into lifecycle and sales workflows.