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Option 1 – Engagement Model

Fractional Marketers with Wayward.

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Your marketing team on tap. We embed with yours month-on-month to plan, build and ship, the senior firepower of an in-house hire, without the twelve-week search.

Q4
66% Booked
Q1
25% Booked

What it is

Build better marketing systems with our Fractional Marketers.

A senior team that shows up every week. You get a dedicated squad, strategy, engineering and analytics, working inside your tools and your Slack, on a rolling monthly basis. No statements of work for every task, no waiting on an agency queue.

We plan the month with you, build through it, and report back in plain English. When priorities shift, we shift with them.

Who it's for

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Scale-ups with big plans and a small in-house team

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CMOs who need senior execution, not another advisor

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Founders tired of managing a rotating cast of freelancers

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Teams that want the tech built right, not just briefed

What's included

Discover everything you'll get from The Wayward Co.

01
Dedicated squad

Strategy, engineering and analytics working as one embedded team.

02
Monthly planning

We set priorities together, then own the roadmap to delivery.

03
Hands-on build

Campaigns, automations, pages and integrations shipped every week.

04
Shared Slack

Direct line to the people doing the work, no account-manager layer.

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Plain-English reporting

Monthly readouts on what moved, what didn't, and what's next.

06
Full documentation

Everything handed over so your team can own it whenever you like.

How Fractional Marketers works

Know the whole process before you buy.

Step 1
Plan & prioritise

Heads-down execution across campaigns, automations and pages.

Step 2
Build

Heads-down execution across campaigns, automations and pages.

Step 3
Ship & test

Push live, wire tracking, watch the first numbers land and fix before it breaks.

Step 4
Report & iterate

Plain-English readout, learnings, and next month's shortlist so you can prioritise.

Request a Quote

Build your scope.
Get a real number.

Pick what you need and we'll come back with a costed plan - not a vague "it depends". Takes about two minutes.

Our Reviews

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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Fractional Marketers FAQs

Good to know...

Is there a minimum commitment?
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We ask for a two-month runway so we can actually get momentum, then it's rolling month-to-month. Cancel any time with 30 days' notice.

Can we pause for a quiet month?
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Yes, one month's pause is fine with a bit of notice, just flag it in the previous month's planning session so we can wind down cleanly and pick back up.

Who exactly is on our squad?
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The same three people every month, a strategy lead, an engineer, and an analyst, not a rotating pool of freelancers.

How is this different from an agency?
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No account managers, no retainer padded with hours nobody asked for. You work directly with the people doing the work, and everything's documented so you're never locked in by knowledge only we have.