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Martech Audit & Consulting

Martech Audit & Consulting specialists.

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Most teams are paying for tools they barely use and trusting data they shouldn't. We audit your marketing stack, data and automation, then give you a straight, prioritised answer on what to fix, what to buy, what to bin, and what to build.

Q4
66% Booked
Q1
25% Booked

What it is

Sound familiar?

If two or three of these ring true, Martech Audit & Consulting is usually where we start.

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You're paying for tools you're barely using.

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Nobody's sure whether the data can be trusted.

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The stack grew piece by piece and nothing quite connects.

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You want a straight answer on what to fix first, not a sales pitch.

What do we do

The building blocks.

01
Stack audit

Every tool you pay for, what it does, and what it's actually used for.

02
Data & tracking review

Whether your numbers can be trusted, and where they break.

03
Automation & workflow review

What's running, what's broken, and what's missing.

04
Fix, buy, bin or build

A straight call on every tool and gap, ranked by impact.

05
Prioritised roadmap

What to tackle first, second and never, with the reasoning.

06
Vendor-neutral advice

No kickbacks, no upsell, just what's actually right for you.

Schedule an intro call
event

How We Actually Work

From audit to autopilot.

Step 1
Audit

Review every tool, data source and automation you run.

Step 2
Design

Rank the fixes and gaps by impact and effort.

Step 3
Build

Hand over the roadmap, or build the priorities with you.

Step 4
Handover

A clear, documented plan your team can act on immediately.

Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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Good to know

Common questions...

Is this just a sales pitch for your build services?
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No, it's vendor-neutral. We tell you what to fix, buy, bin or build, even when the answer is to do nothing or keep what you've got.

What do we get at the end?
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A prioritised roadmap: every tool and gap assessed, ranked by impact, with a clear recommendation on each.

How long does it take?
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Most audits are done within a week or two, depending on the size of the stack.

Do you implement the fixes too?
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We can, but you're not obligated. You own the roadmap and can run it yourself, with us, or with anyone.

How is this different from a fractional CMO?
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The audit is a one-off diagnostic. A fractional CMO is ongoing leadership. Many clients start with the audit, then decide.