What it is
Sound familiar?
You need senior marketing direction but can't justify a full-time CMO yet.
Strategy gets set in a deck, then nothing actually gets built.
Your team is busy executing with nobody owning the plan.
Big marketing bets get made on gut feel, not a clear strategy.
Marketing strategy & plan
The overall marketing strategy and a prioritised plan, built around your goals and budget.
Priorities & roadmap
What to do first, what to ignore, and why, so the team stops guessing.
Team & agency direction
Your marketers, contractors and agencies all pointed at the same goals.
Channel & budget calls
Spend and effort moved to what is actually working.
Reporting & accountability
Clear numbers and clear ownership, so leadership can see what is happening.
Hands-on build oversight
The plan actually gets built, using the Wayward technical bench where it is needed.
How We Actually Work
From audit to autopilot.
Tools we use
The tech behind it
Pairs well with
Related expertise
Our Reviews
What's the difference between a fractional CMO and a consultant?
A consultant hands you a strategy and leaves. A fractional CMO owns it: embedded in your team, setting the priorities, and making sure it actually gets built.
How much time do we get?
Usually one to two days a week, scaled to what you need. Enough to own the strategy and stay close to the execution.
Do you just advise, or actually do the work?
Both. You get senior direction plus the Wayward technical bench to build what the plan needs, so strategy turns into working systems.
When do we need a fractional CMO versus a full-time one?
When you need senior marketing leadership but can't yet justify a full-time hire, or want to prove the strategy before committing to one.
Is this ongoing?
Yes, a retained part-time engagement, scaled up or down as you grow. No lock-in, and everything is documented.
