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TikTok Ads

TikTok Ads specialists.

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TikTok punishes anything that looks like a traditional ad, we build creative that fits the platform, not a repurposed Meta campaign.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

A campaign that works on Meta usually flops on TikTok, the format demands native-feeling creative, not a repurposed static ad. We build for the platform specifically.

BEst fit when you're...

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Running TikTok ads that look like a repurposed Meta campaign

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Not sure if your target audience is even active on the platform

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Wanting creative that fits native content, not an obvious ad

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Ready to test a genuinely different channel properly

What do we do

TikTok Ads done properly.

01
Platform-native creative

Structured targeting and budget allocation from day one.

02
Campaign strategy

Structured targeting and budget allocation from day one.

03
Creative testing

Rapid testing cycles matching the platform's fast content turnover.

04
Audience research

Audience research

05
Conversion tracking

Server-side tracking set up properly for reliable attribution.

06
Reporting & optimisation

Clear read on what's earning its spend versus what isn't.

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Our Reviews

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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Good to know

TikTok Ads questions...

Is TikTok right for a B2B audience?
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Sometimes, depends heavily on your specific market, we'll advise honestly rather than assume it fits.

Do you manage the ad account directly?
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Yes, we can run it directly or alongside your team.

How soon do you start testing?
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Usually within the first two weeks.

Is this ongoing management or a one-off setup?
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Ongoing, TikTok's content pace demands continuous creative refresh.