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Meta Ads Manager

Meta Ads Manager specialists.

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We build and run Meta campaigns with tracking that actually survives iOS restrictions, not a pixel quietly under-reporting.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

Meta remains one of the biggest paid channels available, but iOS privacy changes have made naive pixel tracking unreliable. We build server-side tracking alongside the campaigns so the numbers can actually be trusted.

BEst fit when you're...

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Running Meta ads but not trusting the reported numbers

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Seeing performance drop off since iOS tracking changes

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Wanting creative testing that's actually structured

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Ready for campaigns built on reliable tracking, not a guess

What do we do

Meta Ads Manager done properly.

01
Campaign strategy & builds

Conversion data that survives iOS restrictions.

02
Server-side tracking

Conversion data that survives iOS restrictions.

03
Creative testing systems

Structured experiments across ad creative, not one-off guesses.

04
Audience & retargeting setup

Audience & retargeting setup

05
Budget optimisation

Spend moved to what's working, pulled from what isn't.

06
Reporting & attribution

Clear read on what's earning its spend.

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Our Reviews

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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Good to know

Meta Ads Manager questions...

Do you manage the ad account directly?
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Yes, we can run it directly or work alongside your existing media buyer.

How do you handle iOS tracking limitations?
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Server-side conversion tracking set up alongside the standard pixel.

Is this ongoing management or a one-off setup?
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Ongoing, paid media needs constant iteration to keep performing.

What's the minimum spend to make this worthwhile?
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Generally from around £3-5k/month, below that the testing budget gets too thin to learn much.