The Short Version
Why we reach for it.
Most valuable customer data ends up sitting in a data warehouse that marketing and sales tools can't reach directly. Hightouch syncs it out to your CRM, ad platforms, and engagement tools, no manual export required.
BEst fit when you're...
Sitting on valuable data in a warehouse that your tools can't access
Manually exporting and importing data between your warehouse and CRM
Wanting ad platform audiences built from real warehouse data
Ready to put your data infrastructure to actual use
Reverse ETL setup
Warehouse data feeding directly into HubSpot, Salesforce, or Attio.
CRM enrichment
Warehouse data feeding directly into HubSpot, Salesforce, or Attio.
Ad platform audience building
Custom audiences built from real customer data, not platform defaults.
Sync scheduling
Sync scheduling
Data governance
Consistent, trusted data flowing to every destination.
Documentation & handover
A clear map of what syncs where and how often.
Similar Tools We Know
Other options to consider
Our Reviews
Do we need a data warehouse already set up for this?
Yes, Hightouch syncs data out of an existing warehouse, it doesn't create one.
Is this a one-off build or ongoing?
A build phase, then light ongoing maintenance as destinations change.
Can this build ad platform audiences from our CRM data?
Yes, that's one of its most common use cases.
How is this different from Segment?
Segment typically collects and routes event data, Hightouch specifically syncs data out of your warehouse to downstream tools.
