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Bing Webmaster Tools

Bing Webmaster Tools specialists.

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Bing indexing matters more than most teams realise, ChatGPT Search actually retrieves from Bing's index, not Google's, so we make sure this isn't neglected.

Q4
66% Booked
Q1
25% Booked

The Short Version

Why we reach for it.

Most teams obsess over Google Search Console and never touch Bing Webmaster Tools, but ChatGPT Search pulls its results from Bing's index. A page invisible to Bing is invisible to ChatGPT Search, regardless of how well it ranks on Google.

BEst fit when you're...

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Investing in AEO

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GEO but never checking Bing indexing

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Not sure if ChatGPT Search can even find your pages

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Relying entirely on Google Search Console and missing half the picture

What do we do

Bing Webmaster Tools done properly.

01
Bing indexing audits

Making sure Bing has the same clean sitemap Google does.

02
Sitemap submission

Making sure Bing has the same clean sitemap Google does.

03
Crawl configuration checks

Catching robots.txt rules that accidentally block Bingbot.

04
Search performance analysis

Search performance analysis

05
ChatGPT Search readiness

Confirming indexing that ChatGPT Search actually depends on.

06
Cross-referencing with GSC

Making sure both major indexes tell a consistent story.

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Our Reviews

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan
Creative Director @ Motif
Verify reviewer on LinkedIn
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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga
Co-founder @Wildfire Spirit
Verify reviewer on LinkedIn
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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson
Senior Marketing Manager
Verify reviewer on LinkedIn
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Good to know

Bing Webmaster Tools questions...

Is this free?
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Yes, same as Google Search Console.

Why does this matter if we already use Google Search Console?
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Because ChatGPT Search retrieves from Bing's index specifically, not Google's, this is an easy blind spot.

Is this a one-off setup or ongoing?
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A one-off setup, with monitoring bundled into broader AEO/SEO work.

Do you check this for every client?
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Yes, it's now a standard part of any AEO engagement.