What it is

Why it matters here.

Madrid and Barcelona both have growing startup scenes, particularly in proptech, e-commerce, and travel-tech, but they have distinct identities within the same country.

A good fit IF you’re...

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Selling into Spain and want messaging that lands locally

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Weighing whether your current channels work the same way here

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Building a go-to-market plan that needs regional nuance

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Looking for a team who's actually worked this market, not guessed at it

Market Knowledge

What our teams knows about Spain.

Buyer behaviour

Madrid's more corporate, enterprise-leaning buyer base differs from Barcelona's startup-dense, more informal one.

Local channels

Spanish-language business press and startup networks distinct across the two cities.

Regulatory nuance

GDPR (EU), enforced by the AEPD.

Language & tone

Spanish (Castilian) phrasing, with Catalan cultural context relevant specifically in Barcelona.

Competitive landscape

Proptech, e-commerce, and travel-tech are the clearest growth sectors, each with its own competitive set.

Logistics & timing

Spanish public holidays and the August slowdown (similar to France's) both matter for timing.

tools we know

Technology we can help with

Where We Fit

What we can help you with:

AEO / GEO / SEO

Content Engines

GTM Engineering

Marketing AI

Need Marketing in this location?

Let's work together - our team is fully remote.

We don't need a local office to bring local know-how – our team plans around your hours, your channels and your market from wherever we sit.

Async-first collaboration

Overlap hours by default

Quarterly in-person option

Reporting in your timezone

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Let's talk about Spain

Our Reviews

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

Creative Director @ Motif

Verify reviewer on LinkedIn

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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

Co-founder @Wildfire Spirit

Verify reviewer on LinkedIn

open_in_new

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

Senior Marketing Manager

Verify reviewer on LinkedIn

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Full-stack marketers with experience in Spain.

Full-stack marketers with experience in Spain.

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Why it matters here.

What our teams knows about Spain.

Buyer behaviour

Local channels

Regulatory nuance

Language & tone

Competitive landscape

Logistics & timing

Technology we can help with

What we can help you with:

Let's work together - our team is fully remote.

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

Every great marketing team needs a secret weapon. We’re yours. Let’s Chat.

Full-stack marketers with experience in Spain.

Full-stack marketers with experience in Spain.

BACK-UP

Why it matters here.

What our teams knows about Spain.

Buyer behaviour

Local channels

Regulatory nuance

Language & tone

Competitive landscape

Logistics & timing

Technology we can help with

What we can help you with:

Let's work together - our team is fully remote.

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

Every great marketing team needs a secret weapon. We’re yours. Let’s Chat.

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