What it is

Why it matters here.

Toronto-Waterloo is one of the largest AI research and startup corridors globally, and Vancouver has a strong gaming and tech cluster. Toronto's AI-heavy startup scene expects a different level of technical fluency in marketing than a general B2B pitch.

A good fit IF you’re...

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Selling into Canada and want messaging that lands locally

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Weighing whether your current channels work the same way here

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Building a go-to-market plan that needs regional nuance

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Looking for a team who's actually worked this market, not guessed at it

Market Knowledge

What our teams knows about Canada.

Buyer behaviour

Toronto-Waterloo's AI-fluent buyers expect technical depth that a generic B2B pitch won't satisfy.

Local channels

Canadian business press and startup community channels distinct from US defaults, despite the shared border and language.

Regulatory nuance

PIPEDA (Personal Information Protection and Electronic Documents Act), federal, distinct from any US state law.

Language & tone

Canadian English (and French where relevant, particularly Quebec), not a copy of American phrasing.

Competitive landscape

Toronto-Waterloo's AI density versus Vancouver's gaming/tech focus are genuinely different competitive sets.

Logistics & timing

Canadian public holidays differ from both the UK's and the US's.

tools we know

Technology we can help with

Where We Fit

What we can help you with:

AEO / GEO / SEO

Content Engines

GTM Engineering

Marketing AI

Need Marketing in this location?

Let's work together - our team is fully remote.

We don't need a local office to bring local know-how – our team plans around your hours, your channels and your market from wherever we sit.

Async-first collaboration

Overlap hours by default

Quarterly in-person option

Reporting in your timezone

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Let's talk about Canada

Our Reviews

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

Creative Director @ Motif

Verify reviewer on LinkedIn

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“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

Senior Marketing Manager

Verify reviewer on LinkedIn

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“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

Co-founder @Wildfire Spirit

Verify reviewer on LinkedIn

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Full-stack marketers with experience in Canada.

Full-stack marketers with experience in Canada.

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Why it matters here.

What our teams knows about Canada.

Buyer behaviour

Local channels

Regulatory nuance

Language & tone

Competitive landscape

Logistics & timing

Technology we can help with

What we can help you with:

Let's work together - our team is fully remote.

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

Every great marketing team needs a secret weapon. We’re yours. Let’s Chat.

Full-stack marketers with experience in Canada.

Full-stack marketers with experience in Canada.

BACK-UP

Why it matters here.

What our teams knows about Canada.

Buyer behaviour

Local channels

Regulatory nuance

Language & tone

Competitive landscape

Logistics & timing

Technology we can help with

What we can help you with:

Let's work together - our team is fully remote.

“I’m absolutely amazed by the new website, it frames the last six years of the charity so well, while also fizzing with excitement for the future - it already has search results we never expected!”

Ben Fagan

“Jimmy is a true powerhouse marketer able to translate complex analytics into campaigns that work, while excelling across web, comms, and strategy.”

Liam Thomson

“We had a product and vision, Wayward gave it structure and scale. The site, the automations, the search presence, it’s all taken Wildfire to the next level.”

James Varga

Every great marketing team needs a secret weapon. We’re yours. Let’s Chat.

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