Wildfire’s biggest (and most exciting) challenge was in being brand-spanking-new. Without an effective online presence, how’s a small ecommerce business meant to operate, let alone compete with the big players?

With every communication and campaign being manually created, we knew that a kick-ass digital framework to support product launches, collaborations, and ongoing brand awareness was crucial to let them keep doing what they do best.

SO, we created an immersive, high-performance ecommerce experience for Wildfire Gin - built for their priorities of storytelling and product discovery.

We focused on integrating SEO & AEO schemas for enhanced Google and AI visibility, and optimizing Google Shopping feeds for discoverability, Wildfire can now be found!

A unique business element was in the limited release ‘adventure’ product drops, each with unique storytelling and content. Framework to support these new themes was created to make each new drop an ‘easily-discoverable-and-oh-so-purchasable’ breeze.

As a cherry on top, the addition of automated email flows, templates, and fulfillment tools were implemented to reduce admin time, no need to get bogged down in the details when creating the next big thing in gin.

Drumroll…. The results are in! Wildfire is now blazing with a strong online brand presence across search, AI, and shopping platforms. They have rapidly improving SEO and AI search citations, are already seeing increased product discovery, and collaboration opportunities are knocking!

The streamlined admin and operations have allowed the team to focus on product innovation, and the team are enjoying seeing the quick sales conversions for their limited releases, made possible through enhanced storytelling. Check them out (and maybe even treat yourself)!