Once upon a time a vibrant, established, and much-loved charity had a need to increase their reach outside of social media, elevate credibility, and scale their platform without becoming dependent on an agency. Introducing - Motif Poetry.

Without a website presence to support their brand and mission, Motif found they were struggling with a lack of visibility for events, poets, and supporters, in other words, their whole mission! Motif had outgrown their reliance on social media, finding this strategy alone was limiting growth and authority, so required a cost-effective and easy-to-manage platform of their own.

Enter stage right, a Webflow website that mirrored their visual identity and mission, focusing on the fun, authentic, and credible work they do.

Optimising SEO to build their online authority on poetry and event-related searches was crucial, we knew there was a whole community out there waiting to find them! Along with audience growth, an easy and effective way to support fundraising efforts was introduced, we’re talking charity after all, and every penny counts.

By prioritising the creation of easy publishing tools for events, articles and updates, it meant there were no ongoing costs towards, or reliance on, a third party. A totally self-supported site was the goal - stinky hidden costs or secret requirements? Nooo thank you.

Time for the grand finale, an impressive result! Clever page organisation within the site has meant that Motif Poetry now owns several key event and poetry terms via Google search - nice! Motif Poetry is established as a leading voice in NZ’s poetry community via their online presence, as well as in real life.

With a simple site that the team can manage freely without fear of breaking (the fear factor is real), and purposefully reduced long-term operating costs, Motif’s website now grows and scales alongside the charity’s mission.